{"id":54,"date":"2026-08-26T17:09:57","date_gmt":"2026-08-26T17:09:57","guid":{"rendered":"http:\/\/3.20.100.110\/?p=54"},"modified":"2026-08-26T17:10:38","modified_gmt":"2026-08-26T17:10:38","slug":"coca-cola-mexico-creacion-de-contenidos","status":"publish","type":"post","link":"http:\/\/3.20.100.110\/?p=54","title":{"rendered":"Coca-Cola M\u00e9xico: de la creaci\u00f3n de contenidos a la consultor\u00eda"},"content":{"rendered":"\n

Una de las relaciones m\u00e1s largas de Solcom<\/strong> fue con Coca-Cola M\u00e9xico.<\/strong><\/p>\n\n\n\n

Durante 16 a\u00f1os<\/strong>, fuimos un socio estrat\u00e9gico para informar, inspirar y conectar a las personas con la organizaci\u00f3n.\u00a0<\/p>\n\n\n\n

La historia empez\u00f3 con la creaci\u00f3n de contenidos<\/strong> para p\u00fablicos internos. En 2004, Coca-Cola nos invit\u00f3 a realizar el proyecto editorial y los contenidos de su revista interna, Konexi\u00f3n, la cual alcanz\u00f3\u202f 100 ediciones ininterrumpidas, y gan\u00f3 un premio AMCO y un premio RAGAN<\/strong>. <\/p>\n\n\n\n

En 2009 Coca-Cola anunci\u00f3 a nivel global su Visi\u00f3n 2020. <\/p>\n\n\n\n

Fue en ese momento que identificamos la necesidad de llegar m\u00e1s all\u00e1 del p\u00fablico interno en corporativo para crear y desarrollar una\u202f capacidad de comunicaci\u00f3n compartida\u202f <\/strong>con el sistema embotellador y distribuidor para\u202f alinear la estrategia, objetivos y mensajes<\/strong>.\u00a0<\/p>\n\n\n\n

\u00bfQu\u00e9 hicimos?<\/strong> <\/p>\n\n\n\n

    \n
  1. Ampliamos la capacidad operativa del \u00e1rea de Comunicaci\u00f3n Interna con: <\/li>\n\n\n\n
  2. Dos in-plants<\/strong> <\/li>\n\n\n\n
  3. Una\u202f Red de Medios Complementaria\u00ae<\/strong> <\/li>\n\n\n\n
  4. Una estrecha colaboraci\u00f3n estrat\u00e9gica para\u202f conceptualizar, ejecutar y medir campa\u00f1as<\/strong>. <\/li>\n\n\n\n
  5. Dise\u00f1amos, aplicamos y procesamos la \u202fEncuesta de Percepci\u00f3n de Productos<\/strong> \u202fpara casi 100 mil colaboradores de la Industria Mexicana de Coca-Cola. <\/li>\n\n\n\n
  6. Creamos un\u202f Diplomado para Comunicadores Coca-Cola en el Tec de Monterrey<\/strong>, el cual cursaron los responsables de la funci\u00f3n de todas las empresas del sistema embotellador. <\/li>\n\n\n\n
  7. Habilitamos una\u202f Extranet para documentar y compartir recursos y mejores pr\u00e1cticas<\/strong>\u202f de comunicaci\u00f3n entre las empresas del Sistema Coca-Cola. <\/li>\n\n\n\n
  8. Dise\u00f1amos un\u202f Plan de Embajadores<\/strong> \u202flocal que inspir\u00f3 la campa\u00f1a global. <\/li>\n<\/ol>\n\n\n\n

    As\u00ed, a lo largo de esos 16 a\u00f1os hubo\u00a0creaci\u00f3n de contenidos<\/strong>, mucha estrategia, creatividad, diversi\u00f3n e ideas que nacieron al mirar m\u00e1s all\u00e1 del brief.\u00a0\u00a0<\/p>\n\n\n\n

    Y tambi\u00e9n hubo apertura, escucha y disposici\u00f3n de crecer de la mano de nuestro cliente y reinventarnos, licitaci\u00f3n tras licitaci\u00f3n, con una de las marcas m\u00e1s valiosas del mundo. <\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Una de las relaciones m\u00e1s largas de Solcom fue con Coca-Cola M\u00e9xico.<\/p>\n","protected":false},"author":3,"featured_media":153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,4],"tags":[],"class_list":["post-54","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas-de-comunicacion-interna","category-estrategia-y-metodologia"],"yoast_head":"\nCoca-Cola M\u00e9xico: de la creaci\u00f3n de contenidos a la consultor\u00eda - My Blog<\/title>\n<meta name=\"description\" content=\"Una de las relaciones profesionales m\u00e1s largas de Solcom fue con Coca-Cola M\u00e9xico. 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